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Fighting bullying, not bullies

It been almost a year since Project I/AM was introduced as a kick off of the large national conversation on bullying among youth. It involved 620 Participants aged 14-28 from all over the country, 1144 U-Reporters on board to make their voice heard, 10 winning teams bringing a change back home. This project came in response to one of the most common children’s issues in Malaysia - school bullying. In the past years, number and severity of reported bullying cases rose drastically and more than 70% of people claim to have been a victim themselves at one point of their lives.